Guides
Guides
Practical help for homeowners, and plain-English guides for pros and publishers.
Guides
For pros and publishers
Pros
What is pay-per-call?
The model, the parties, qualification rules and pricing.
Read guide ComplianceTCPA and consent in 2026
The one-to-one rule was vacated. What still applies.
Read update ProsLead vendor checklist
Twelve questions to ask before buying calls or leads.
Use checklist ReferenceGlossary
IVR, DNI, ping/post, PEWC and more, decoded.
Browse terms QualityCall and lead quality
How invalid calls and leads are defined and credited.
Learn more ProsPricing
Per-call, per-lead and duration tiers explained.
See models